With a history dating back to 1886, American Water is the largest and most geographically diverse publicly traded water and wastewater utility company in the United States. The company employs more than 7,100 dedicated professionals who provide regulated and market-based drinking water, wastewater and other related services to more than 14 million people in 46 states.
The Challenge: High Demand & Rapid Response
Mance Creative handled American Water’s print marketing and advertising design work from 2002 to 2012. With divisions in 46 states, Mance Creative’s work with American Water required us to rapidly respond to a high volume of projects from multiple states simultaneously.
The solution: A Strongly Organized Team
The staff at Mance Creative believes strongly in the power of working as a team. Each staff member is aware not only of his or her technical and professional abilities, they also take time to become aware of their own personality characteristics and how those characteristics can be leveraged to create the most effective team. This allowed the work on American Water’s many projects to be assigned in a way that strategically capitalized on each team member’s strengths. This strategic approach combined with a strong attention to organization and work flow allowed Mance Creative to respond rapidly with professionalism and ease.