case studies


Caras & Shulman PC

The Client: Caras & Shulman PC

Caras & Shulman is a team of highly experienced business consultants and certified public accountants serving privately-owned companies and their owners with a full range of uncompromising professional consulting, accounting, and tax services.  Located in the Boston Metro area, Caras & Shulman began working with Mance Creative after meeting founder and CEO, Mike Mance, at one of his several engagements speaking at Integra International’s Global Conferences.


The Challenge: Impersonal and Outdated

Caras & Shulman’s website was outdated and didn’t reflect who they were as a growing company.  The antiquated platform didn’t allow for them to make updates on their end and, as a result, it didn’t showcase their updated services and mission.  Additionally, the site felt cold and uninviting, and had no real personal connection to the company or their hometown of Boston.


The Solution: Warm, Inviting and Cutting Edge

Mance Creative designed a new website for Caras & Shulman that better reflected who they are as company.  Their new site is warm and inviting with a photography section that expands their color palette and an opening video added to create a memorable first impression.  But the changes were not just cosmetic.  Caras and Shulman’s new site is cutting edge – allowing them to make updates on their own – and is 100% ADA compliant. Both the form and function of Caras & Shuman’s new website are designed to help them get their goals for expansion and growth for years to come!


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