L&L Hawaiian Barbecue
The Client: L&L Hawaiian Barbecue
Starting with a single store in Hawaii, L&L Hawaiian Barbecue was named one of the “50 Regional Powerhouse Chains” by Nation’s Restaurant News. The Eastlake location in Chula Vista started in 2008 and has been recognized as the top location in San Diego and one of the top 20 VIP L&L Hawaiian Barbecue franchises worldwide!
The Challenge: How to Stand Out in the Crowd?
Our client wanted to set their store apart from other local businesses and other competing franchises. Mance Creative was hired to create a new look and feel that still maintained the corporate brand standards. They also lacked the necessary marketing assets to promote their unique, specialty menu items.
The Solution: A Unique Look Within a Corporate Brand
Working with the constraints of a national, corporate brand, Mance Creative developed a fresh new look that set the Eastlake location apart. We gave them a new Website and marketing collateral: poster, menus, and photography. It was so well received that other local franchises reached out to Mance Creative to produce new marketing material for their stores, and the Eastlake location has garnered national and global attention.