Category Archives: Concept Development

Design Tips: Color in Branding & Marketing

Why Green Should Be Your New Favorite Color!

The next color in our Design Tips: Color Themes series is our personal favorite; GREEN! Okay, maybe we’re a little bias, but there’s a good reason our Creative Director [Michael Mance] chose a monochromatic green color palette for Mance Creative. “Men tend to like cooler colors while women tend to like warmer colors. The color that they both agree on is green.” So, green was chosen to appeal to the widest possible audience. In addition to being equally eye-catching regardless of gender, green communicates balance, freshness, and innovation — All qualities we Read More

Spicy Color Palette Inspo!

Simple color palettes are nice, but a more complex palette can add serious SPICE! Our team loves the muted tones found in this colorful collage of exotic spices. What makes it work? Warmed-up reds + greens (opposites on the color spectrum) harmonize with the sandy gold and beige, while cool gray adds both contrast and depth. Which color is your fav?