This blue color scheme may seem simple, but its diverse range of value makes for some serious eye candy! So, what makes it work so well? The darkest gray-blues contrast beautifully with the sun-filled sky just behind the building, and the varied hues that make up the building’s facade range from true blue to almost green in a naturally-occurring grid.
A color scheme like this is great for corporate entities, banks, or any brand aiming to communicate trust and reliability. Felt near-universally to be calm and stable, blue sets your brand apart as approachable and dependable; an especially useful tool … Read More
We love this color palette! While its made of mostly greens, a wide variety of shades and hues provides plenty of diversity and interest to the overall image. The bright camel and dusty white create strong contrast with the chosen greens, with each color sharing a subdued quality that highlights the natural harmony of the composition.
While green is on the cool end of the spectrum, its “temperature” is unique due to its status as a secondary color between two primaries; yellow and blue. This means the temperature of a green hue will vary greatly depending on which primary color … Read More
The next color in our Design Tips: Color Themes series is our personal favorite; GREEN! Okay, maybe we’re a little bias, but there’s a good reason our Creative Director [Michael Mance] chose a monochromatic green color palette for Mance Creative. “Men tend to like cooler colors while women tend to like warmer colors. The color that they both agree on is green.” So, green was chosen to appeal to the widest possible audience. In addition to being equally eye-catching regardless of gender, green communicates balance, freshness, and innovation — All qualities we … Read More