Category Archives: Factoid

Shades of Green

We love this color palette! While its made of mostly greens, a wide variety of shades and hues provides plenty of diversity and interest to the overall image. The bright camel and dusty white create strong contrast with the chosen greens, with each color sharing a subdued quality that highlights the natural harmony of the composition.

While green is on the cool end of the spectrum, its “temperature” is unique due to its status as a secondary color between two primaries; yellow and blue. This means the temperature of a green hue will vary greatly depending on which primary color Read More

Design Tips: Color in Branding & Marketing

Why Green Should Be Your New Favorite Color!

The next color in our Design Tips: Color Themes series is our personal favorite; GREEN! Okay, maybe we’re a little bias, but there’s a good reason our Creative Director [Michael Mance] chose a monochromatic green color palette for Mance Creative. “Men tend to like cooler colors while women tend to like warmer colors. The color that they both agree on is green.” So, green was chosen to appeal to the widest possible audience. In addition to being equally eye-catching regardless of gender, green communicates balance, freshness, and innovation — All qualities we Read More

The Power of Color

Did you know that the Pantone color of the year is Illuminating Yellow and Ultimate Gray? Yellow symbolizes happiness while Gray stands for strength and a solid foundation. These two colors combined give us the feeling of HOPE this year. Color has power and can be used in your branding strategies to evoke a certain mood, capture your audience’s attention, or show off your brand’s personality!

Spicy Color Palette Inspo!

Simple color palettes are nice, but a more complex palette can add serious SPICE! Our team loves the muted tones found in this colorful collage of exotic spices. What makes it work? Warmed-up reds + greens (opposites on the color spectrum) harmonize with the sandy gold and beige, while cool gray adds both contrast and depth. Which color is your fav?